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  • Jeanel Carlson

OakBloom Marketing Welcomes Marcia Otto as Fractional Product Leader

Updated: Apr 30

We're thrilled to announce a new addition to our Bay Area strategic marketing agency, OakBloom Marketing! Marcia Otto joins us as our fractional product leader, bringing over 20 years of experience in enterprise SaaS software and product strategy.

What is fractional? It's all about flexibility and scalability. Companies like OakBloom provide specialized expertise without the need for companies to hire full-time employees — allowing startups to access top-tier talent without breaking the bank.

As a fractional product leader, Marcia will work closely with startup teams, guiding them through every stage of product development to accelerate growth and maximize success. Her impressive track record of crafting visionary product strategies and delivering tangible results perfectly aligns with our mission to help startups build magnetic brands and products that land with their target audience.

We’re thrilled Marcia is joining us: her deep expertise and remarkable achievements in product leadership will undoubtedly elevate our ability to provide top-notch solutions and recommendations to our clients. She has a strategic vision and hands-on approach that will empower branding for startups and grow product success.

Marcia is equally enthusiastic about joining OakBloom: "I am honored to join OakBloom Marketing as the Fractional Product Leader," she expressed. "Having dedicated my career to propelling companies through the development of innovative products, I am eager to collaborate with the talented team at OakBloom to drive success for our clients. I look forward to leveraging my experience to help startups achieve their product goals and unlock their full potential."

Marcia’s impressive resume includes her role as Vice President of Digital Experience & Platforms at Health Advocate, where she spearheaded transformative initiatives resulting in triple-digit growth in online engagement and revenue. Her knack for envisioning strategy and executing effectively has consistently driven substantial business outcomes for the organizations she has served.

If you're a technology company or startup looking to build a winning product, turn to OakBloom Marketing to drive impactful results. Visit or contact to learn more.


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